"Mountain Dew Taps Into Your '90s Nostalgia By Resurrecting GUTS Aggro Crag". ^ "Mountain Dew Enlists NASCAR Stars For Promo"."Mountain Dew Gets Into the Virtual Reality Game". ^ "The Return of Baja Blast & Sangrita Blast Mountain Dew".^ "Mountain Dew Brings Back 'Baja Blast' Bottles and Cans and Introduces 'Sangrita Blast' ".
^ "Taco Bell Adds Six Unique Flavors to Its Fountain". "You're Not Ready for Taco Bell's Mountain Dew Sangria". ^ "Taco Bell Releases New Apple-Flavored Soda and Mtn Dew Sangrita". ^ "Mountain Dew gives tweeters a blast from the past". ^ "Mountain Dew Packages Taco Bell's Baja Blast". "Taco Bell Promotes New Drink With Wood Chipper". ^ "New Mountain Dew Flavor Available Only at Taco Bell". Shortly after, in June 2023, Baja Blast was released into retail stores for the ninth time, this time accompanied with new flavors Baja Caribbean Splash, a guava flavor, and Baja Passionfruit Punch, a passionfruit flavor. In May 2023, a Baja Blast variety pack was announced, including new flavors Hard Baja Blast Pineapple, Hard Baja Blast Punch and Hard Baja Blast Mango. Hard Mountain Dew, an alcoholic line of Mountain Dew flavors, offers Baja Blast as one of its flavors. A third new flavor, Baja Deep Dive, was a mystery flavor available exclusively as a giveaway prize. In June 2022, Baja Blast's retail release was accompanied with new flavors Baja Gold, a pineapple flavor, and Baja Mango Gem, a mango flavor. These flavors were Baja Punch, a tropical punch flavor, and Baja Flash, a pina colada flavor. In 2021, Baja Blast was released at retail as part of the "Summer of Baja" promotion, alongside new, "spinoff" flavors. A limited-edition Baja Blast hot sauce was created in 2023 as part of a giveaway promotion. The Baja Blast brand has expanded to include themed merchandise, such as flavored lip balm, room sprays, and Halloween costumes. The flavor was added to the Mountain Dew Energy line of energy drinks later that year. In 2022, Baja Blast was announced as one of the flavors of the Hard Mountain Dew line of alcoholic beverages, which would release in retail stores later that year. Select locations, branded "Taco Bell Cantina," offered the alcoholic "Mountain Dew Baja Blast Twisted Freeze." The "Baja Blast Colada" freeze was offered by Taco Bell in 2021. In 2019, Taco Bell began offering a birthday-themed Baja Blast freeze to celebrate the drink's 15th birthday. A zero sugar version was offered starting in 2019. The flavor has returned to store shelves yearly since 2018. As such, Baja Blast was once again discontinued from retailers. It was ultimately announced that Pitch Black had won the vote, and would remain on store shelves. The campaign featured wide promotion of both flavors, including advertisements, NASCAR paint schemes and a "Dewggro Crag" event themed around the Nickelodeon game show Guts. It was put up against Mountain Dew flavor Pitch Black, and fans would vote for their favorite, the winner of which would be kept on store shelves permanently. In 2016, the flavor was part of the "DEWcision" campaign. In 2015, Baja Blast was re-released for a limited time at retail stores, along with Sangrita Blast. In January 2014, Taco Bell released Mountain Dew Sangrita Blast, a non-alcoholic sangria flavor, as a sister flavor to Baja Blast, along with a diet version of Baja Blast. The drink was promoted on Twitter, as well as through on-air advertisements featuring Dale Earnhardt Jr. The retail release was only available for a limited time. 
In 2014, ten years after the drink's original launch, it was released for the first time in a packaged format. The flavor was heavily promoted at launch with advertising campaigns. One of the first instances of a restaurant offering an exclusive soda beverage was created to increase sales of fountain soda. Created for, and exclusively sold at Taco Bell locations, it was a collaboration between the company and Mountain Dew owners PepsiCo. The flavor was first made available in 2004. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to include new flavors, alcoholic beverages, and energy drinks, as well as merchandise. Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants.
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